Programme Objective

People to People Cultural Engagement Programme Phase II (P2P2) follows People to People Cultural Engagement 2016-2021 Programme (Phase I) in Baltic States.

P2P2 aims at whole society to 1) enhance social cohesion between communities, 2) facilitate community access to culture, civic society activities and education as well as 3) improve 21st century skills, especially in relation to critical thinking and digitalization.

P2P2 is focusing on 4 key areas: access, offers, skills and trust.  Gaining access to hard-to-reach communities by providing offers that attract this audience in areas of relevance to them and which they participate in because they see the value of them (education and training, personal skills development, jobs and enterprise, social activism, women and girls’ empowerment, community development, climate/environment and personal interests, e.g. sport, culture). These offers are used to develop skills in individuals that help them to better act as wise digital citizens, critiquing the messages they receive digitally and the agendas behind them (digital citizenship, critical thinking, media literacy). This builds the resilience in the information space. Each offer is used to build trust between communities to give the opportunity to come together and co-learn, co-create and co-deliver benefits for themselves and their communities (especially those activities that address social action and community development).


The objective of the programme is to be reached via three outcome areas.

Outcome Areas

Outcome area 1: Individuals from vulnerable communities have the skills to meaningfully participate in democratic society;

Outcome area 2: Diverse communities work together around common agendas, building trust and positive perspectives and narratives;

Outcome area 3: Institutions work together to connect with diverse communities, building a sustainable ecosystem for skills for democratic societies and cross-community cohesion.

Target Audiences

 Programme’s target audience are those individuals/communities/institutions which:

  • live in remote areas, or regions close to the Russian/Belarusian borders, or larger cities (such as Riga, Daugavpils, Liepāja);
  • may speak the language other than that of the majority population;
  • may be disconnected from liberal democratic processes and civic life;
  • may be defined by a lack of participation in mainstream political processes and debates;
  • may be defined as hard to reach and isolated communities.

Programme has also specific beneficiaries, that may be a part of above described main target audience and shall be engaged with a particular attention. That includes:

  • young people, particularly, so-called ‘invisible youth’;
  • women and girl leaders (increasing their voice and promoting the impact and importance of the leadership they provide);
  • men aged 35+ (a difficult group to engage in community focussed actions).

 Available funding and projects duration

  • Funding for activities depends on the scale of a project and will be discussed at a later stage;
  • The implementation of the project activities has to be completed by March 17th, 2023  

How to apply

  • Interested organisations are invited to submit a concept note for consideration (see attached Concept Note Template). Concept notes will be assessed by the programme team and short-listed applicants will be invited to submit a complete application form.

  • Complete applications will enter a competitive process and will be assessed by the project team and experts, and successful applicants will be informed in writing by e-mail.  We expect grants to be available to successful organisations starting from May 2022.

  • There is not a set deadline for submitting Concept notes, however, a) the acceptance of Concept notes will last until the funding is available; b) the planned project implementation has to comply with the programme timeframe (March 17th, 2023).  

  • Concept notes should be submitted by email with a subject line “P2P2 Project Concept Note” to The average duration for the review of Concept note is up to 2 weeks.

Selection process

Complete and eligible applications will be assessed against the following criteria:



Maximum score (total 25)


The project aim and planned activities are relevant to P2P2 programme. The project is innovative, achievable in the time frame, has adequate and well-thought project design, and it clearly responds to one or more Outcome areas (see Outcome areas).



The project has a clear description on the target audience and the ways in which audiences will be reached. The target audience is relevant to the P2P2 programme. At least one specific beneficiary group is included as target audience (see description at Target audiences).   



The previous experience of the people/organisations involved is strongly related to the outcome area or to carrying out similar project activities.


Co-funding and Sustainability

There is a co-funding planned in project budget (guarantee letters from co-funders will have to be attached with the full application). Substantial sustainability measures are provisioned.

No scoring points applicable, however, the presence of completed criteria gives additional weight to the value of concept note submitted.


NB!! This form should be used to describe a project concept prior to submitting a full project proposal.  British Council may approve or reject a concept for development into a full proposal. 

When British Council approves a concept and invites an implementer to submit a full project proposal, it is not a guarantee that the full project proposal will be approved for funding. Approval of a concept signals the British Council interest in receiving further details about the proposed project.