Children at community garden festival

Programme objective

The People to People Cultural Engagement Programme Phase II (P2P2) follows People to People Cultural Engagement 2016–2021 Programme (Phase I) in the Baltic States.

P2P2 aims to:

  1. enhance social cohesion between communities
  2. facilitate community access to culture, civic society activity and education
  3. improve 21st century skills, especially in relation to critical thinking and digitalisation.

P2P2 focuses on four key areas: accessoffersskills and trust. Gaining access to hard-to-reach communities by providing offers that attract this audience in areas of relevance to them and which they participate in because they see the value of them (education and training, personal skills development, social activism, women and girls empowerment, community development, climate/environment and personal interests e.g. sport, culture). These offers are used to develop skills in individuals that help them to better act as wise digital citizens, critiquing the messages they receive digitally and the agendas behind them (digital citizenship, critical thinking, media literacy). This builds the resilience in the information space. Each offer is used to build trust between communities to give them the opportunity to come together and co-learn, co-create and co-deliver benefits for themselves and their communities (especially those activities that address social action and community development).

Outcome areas

The objective of programme is to be gained via four outcome areas:

Outcome area 1: Individuals from vulnerable communities have the skills to meaningfully participate in democratic society.

Outcome area 2: Diverse communities work together around common agendas, building trust and positive perspectives and narratives.

Outcome area 3: Institutions work together to connect with diverse communities, building a sustainable ecosystem for skills for democratic societies and cross-community cohesion.

Outcome area 4: Equity of access and engagement. Better understanding and action to address the role of gender in inhibiting and promoting participation in community action and social cohesion initiatives.

Target audiences

The programme’s target audience are those individuals/communities/institutions which:

  • live in remote areas, or regions close to the Russian/Belarusian borders, or larger cities (such as Riga, Daugavpils, Liepāja)
  • may speak a language other than that of the majority population
  • may be disconnected from liberal democratic processes and civic life
  • may be defined by a lack of participation in mainstream political processes and debates
  • may be defined as hard to reach and isolated communities.

The programme also has specific beneficiaries who may be a part of above described main target audience and shall be engaged with particular attention, including:

  •  young people, particularly, so-called ‘invisible youth’
  • women and girl leaders (increasing their voice and promoting the impact and importance of the leadership they provide)
  • men aged 35+ (a difficult group to engage in community focussed actions).

Available funding and projects duration

  • Please, note that the funding for this financial period is no longer available and that the open call for project ideas is currently closed. Any announcements regarding future opportunities to receive support will be published on the British Council Latvia website and social media channels.